Top Errors and Mistakes in Keyword Research Practices
Keyword Research: Identifying what keywords our target audience is searching for, commonly called keyword research, is the first step in doing SEO. By doing keyword research, we can find out what problems/questions the user is looking for, and we can create content that answers these questions.
However, you should also pay attention to some mistakes that you may be making right now when doing keyword research.
Here are some common mistakes you need to look out for when doing keyword research.
1. Ignore search intent
I’m sure most of my friends already understand what search intent is. For those who don’t know, search intent is the intent behind the keyword typed by the user.
Millions or even billions of users come to Google with various intentions and purposes. Some want to find information, make transactions, find the domain of a website, and much more.
Here, you as an SEO practitioner must understand the intent behind the user’s search. Unfortunately, even though most of you understand search intent, there are still many who ignore it when doing keyword research.
Most are still fixated on looking for keywords with a high search volume to attract traffic from users.
The reality? It does not function optimally. It’s useless if you use keywords with high search volume, but the content you present is not by the intent and purpose sought by the user. As a result, your content will sink among competitors who successfully identify search intent.
So what to do? You must understand search intent before doing keyword research.
Say, you want to present content that smells of information such as tips or how-tos. For example, “tips for creating good titles for content”.
Instead, use long-tail keywords that refer to tips or methods. Apart from using keyword research tools, you can also identify the intent of a user’s search through the SERP.
Friends, just type a targeted keyword, then look at the content that is in the top ranking.
If you mostly present information content, then you should also create informative content. Conversely, if most of the content is buying and selling or transactional, you should not need to create informative content for these keywords.
2. Not maximizing long-tail keywords
If you feel that short-tail keywords do not bring much traffic, try to innovate by maximizing long-tail keywords.
Long-tail keywords may have a low search volume. However, this type of keyword has the potential to bring a lot of traffic to your friends’ websites.
Why is that? Because long-tail keywords generally have a lower level of competition than short-tail.
On the other hand, a long tail also helps you to increase conversions for your business.
So, never ignore the long tail when doing keyword research. Choose long-tail keywords that suit your business. Gradually, this type of keyword will help you get a high number of traffic and conversions.
3. Don’t research the content in the SERP
The next common mistake in keyword research is not researching the content in the SERPs.
Most SEO practitioners may immediately be busy exploring various kinds of the best keyword research tools such as Ahrefs, Neil Patel, Moz, SEMrush, etc. to get keywords that are suitable for their business.
However, they forget one of the most important fundamentals, namely content research.
By researching the content in the SERP, friends can identify search intent well.
In addition, you also know what type of content to create. Because you have seen various kinds of content from competitors.
That way, you can create even better content and have the opportunity to overtake competitors in the SERPs.
4. Only target one keyword in one content
When you have found the right keyword, you may feel that you can compete in the Google SERP.
You should not focus on just one keyword. Enrich your content with a variety of unique keywords in it.
This of course will increase your chances of competing with competitors. Look for keywords that are relevant to the content you create, be it short tail or long tail.
Then, insert it into the content naturally so that it is easy to read by users and also Google.
When doing this practice, one important thing to underline is that you shouldn’t force a single keyword that doesn’t fit in the content. Because this has the potential to make your content ugly in the eyes of users.
5. Not doing user or customer research
It is undeniable, that the many keyword research tools nowadays make it easy for us to find the right keywords.
However, it would be nice if you also research your users or customers to maximize potential keywords.
Find out what their problem is and describe the right solution through keywords that match their desires. In doing this, you can see reviews written by customers, both on your product and on someone else’s.
From there, you will find the right phrase to be used as a keyword.
6. Just Glued to Google
It is undeniable, that Google is a search engine that is often used by people in searching for various kinds of information.
However, to maximize traffic to your friends’ websites, you can use channels other than Google, such as Twitter, Facebook, Instagram, and other social media.
Therefore, you also need to do keyword research through social media well. This is because each channel has a different algorithm.
You can take advantage of trending content if you are on Twitter or research hashtags on Instagram or TikTok. On YouTube, you can take advantage of keyword suggestions presented in the search field.
This is where you are required to be able to understand what your customers are looking for via Twitter, Facebook, Instagram, or even Google.
7. Only focus on keywords that have a high search volume
Each keyword has the potential to increase website traffic, whether it is a high or small search volume.
Therefore, you should not immediately ignore keywords that search volume is small. Because it could be these keywords that help you find users via Google search.
Apart from all that, make sure the keywords are relevant to your business.
Those are 7 mistakes in doing keyword research that you need to avoid. Like war, we must have a strong weapon in the face of the enemy.
At the time of keyword research, we are essentially choosing the right weapon for war.
If the knife we use is dull, we will automatically lose to competitors. On the other hand, if we use a sharp knife, the enemy will lose us.
For those of you SEO practitioners who may be having difficulty doing keyword research, you can discuss it directly with other practitioners through the Rossgram Telegram group.
There, you are free to ask any questions, including keyword research.
So, join immediately from now on, yes!