What Links Should be Disavowed? What is a toxic backlink?
Disavow Link: All content marketers who do digital marketing strategists want to get lots of high-quality inbound links. Because all these backlinks can help your SEO efforts become more leveraged. Then, it can also make your site rank one in the SERP.
However, at certain times, you can also get poor or poor-quality backlinks. So, you have to know how to disavow low-quality links, because they can have a bad effect on your digital marketing websites.
For those of you website owners who understand SEO techniques, of course, you are no stranger to backlinks. In off-page SEO, the existence of backlinks is very important because it affects the reputation of the website, especially high-quality backlinks. However, if you get a lot of problematic backlinks, link disavow is a must to maintain the quality and performance of your website.
Know What is a Backlink and its Benefits?
Before discussing further the types of poor quality links and link disavow, it helps you know first, what are backlinks. And what is link disavow? The definition of link disavow is an attempt to reject links or links that point to your website. This service is provided by Google through Google Search Console (GSC). Using this tool, you can reject backlinks that are considered bad so they don’t affect the website.
Does it mean that planting backlinks on other websites is dangerous? The answer is that if there are too many, it is dangerous, and can make Google refuse to crawl and index in search engines. That is, it will also have a bad impact on the SEO strategy that you apply.
You should know that backlinks from a website that goes to your website 1-5 times are still considered normal. But if it reaches 100 times the backlink, it is an act of spam. If more than 1,000 times the backlink, it can be said SEO poisoning.
This condition is a dilemma, because, for many SEO practitioners, backlinks or inbound links are one of the most important SEO optimization techniques. This is true. It’s just that, you have to make sure the backlinks that go to your website are of high quality. Then, what if you find low-quality backlinks? You are forced to disavow links so that your website is not penalized by Google. For this reason, you need to know the types of links that should not be on your website or disavowed links.
Types of Backlinks That Need to Be Disavowed
1. Comment Spam Links and Forums
When internet users backlink in comments on related content or forums, Google doesn’t always reject it. However, for webmasters who use forums to enter profiles, backlinks are generally quite difficult.
So, when you find there are many links in your comment column, it’s a good idea to remove those links because they can be considered spam. On the other hand, if you find that your web link is in the forums or comments section of low-quality sites and all the links point to your website, then you should also disavow it.
2. Links Are From Expired Domains
You may get some links that come from strong and good websites, but now the domain has expired. Well, you should immediately disavow the link, because the URL is no longer useful.
Indeed, getting backlinks from a strong website or having a large domain authority (DA) is the dream of all bloggers or web owners. It’s just that, when the site’s domain has expired and is no longer renewed, then it becomes a violation of the webmaster quality guidelines and in the end, your site is affected by the sap.
3. Low-Quality Site Links and Contains Spam
One of the links to disavow is links that come from sites with a lot of outbound link spam or websites that look hacked. If you see a URL like this you can ask your creative agency website for help, to disavow it. Because this can also be an early sign if the website you manage is being targeted by negative SEO attacks.
However, if you prefer not to disavow links from these vulnerable sites, you should consider taking a look at the manual actions section of the Google search console dashboard. Then, make sure there won’t be any action you have to take later or in the future.
4. Paid Link
What is meant by a paid link is a backlink that is obtained from buying a slot to post a backlink to your site. This is usually found in articles or sponsored article posts. In this case, you pay another site to link to your site for an agreed fee.
While some have a lifetime link, some have a time limit. So, when the time limit is up, for example only 6 months, after that the do-follow link will change to nofollow.
Therefore, you should check the link to your marketing company’s website regularly. This is to ensure that your site is clean and free of low-quality content, or spam.
5. Private Blog Network Link
Another link that must be disavowed is a private blog network (PBN) which is done excessively and repeatedly. A PBN is a large group of websites and blogs created and run by the same site owner. The goal is to build backlinks between their websites, so they can get their rankings and content into the top ranks in Google’s SERP rankings.
However, recently Google does not allow PBN as a white hat SEO technique. Even since 2014, Google has taken several steps to cancel its indexing. In other words, completely deleted.
Then, how do disavow backlinks from PBN? Try to find some websites with almost similar backlink profiles, or where a site is constantly linked. When you see it and realize it, then just consider doing a disavow link.
What to Do When You Find Spam Backlinks On Your Website
So what if you see a backlink that contains spam, then head to a website that you manage? Should it be immediately rejected? It turns out that according to Matt Cutts, a former head of search of spam engineers at Google, you should first contact the person responsible for the backlink. Usually, there is contact info that you can contact on the website, and ask to be deleted manually by him.
Indeed, some may respond to your request. However, the majority may or may not pay much attention to it. Based on the opinion of Alex Panagis, who is the founder of SEO and marketing agency ScaleMath, if this is the case, there are two approaches you can take to ask for help with disavowing links.
First, take a proactive approach. You need to do backlink checks regularly, to be sure that there are no backlinks from low-quality and spammy web pages. Second, take a reactive approach, namely by using a link disavow tool that can be obtained from Google.
Well, that’s 5 types of Disavow links that need to be disavowed.