Local Seo Experiment: How Important is it to Business Continuity in 2022?

Importance of Local SEO in Business

Local SEO: What comes to your mind when you hear the term local SEO? Some of you may have implemented this one SEO strategy. However, not a few still think that this strategy is not too important in business continuity.

In fact, local SEO plays an important role in developing a business in today’s era. According to statistics from Hubspot, 46% of users search for local information via Google. That is, you should not ignore this one strategy.

So, what is local SEO? How to optimize it? This article will explain them one by one. Hopefully, you understand local SEO and understand how to apply it after reading this article.

Also Read: Whatsapp Marketing: How to promote on Whatsapp

What is Local SEO?

Local SEO is the process of optimizing the SEO of a product/service for location-specific keywords.

As a user, you must often type keywords that are specific to a location, such as the best Mumbai coffee shop, good restaurant in south Delhi, near car tire shop, and others.

Even keywords without location information, such as car wash fall into this category because Google will automatically enter your location information to show relevant results.

Through local SEO, you can increase organic traffic by searching for local information by users, as I mentioned earlier.

Before you know how to optimize it, you also need to understand how Google prioritizes local searches.

In gathering local information, search engines will rely on things like local content as well as business profile pages to provide users with relevant content.

One way to satisfy searchers’ passion for local information is through the Google Business Profile. You can start playing with it by filling in your business profile, starting from your phone number, email address, store address, and others.

Not only that, but local content that you create on your website will also help you increase organic traffic. Thus, there are two things that friends need to pay attention to in optimizing local SEO, namely Google Business Profile and also your website.

In local SEO searches, users will be shown detailed information related to your business.

Just imagine when friends become users. When you type a query such as “Rashi coffee shop”, then there are three things that form of information presented by Google, namely Map, Local Pack, and of course organic.

How Does Google Rank Local Content?

After knowing what local SEO is, of course, you are curious about how Google determines rankings for local information content.

Basically, Google’s algorithm for determining local content is quite simple. There are several aspects of ranking on Google for local content:

  • Relevance
  • Distance
  • Trusted or Prominent Business

In a statement through the Search Engine Journal, Google said that complete and detailed business information will help Google understand your business so that later Google will adjust the relevance of user searches to your business.

Then, for the problem of distance, Google defines it as how far each user’s search results are from the location they are looking for. If the user does not specify a location in their search, Google will calculate the distance based on what they know about the user’s location.

When it comes to trustworthiness and prominence, Google pays attention to how well-known the business is. For friends, maybe this is quite complex in determining local ranking factors. Because, Google also determines the offline factor for a business, not only seen from the level of trust in search engines.

Apart from all that, friends should still pay close attention to business information. This will certainly help Google to adjust the level of relevance to the user later.

To better understand the local SEO ranking factors, according to Whitesparks’s 2021 survey on local SEO ranking factors through the Search Engine Journal, here are some factors that local SEO experts believe can get you in the best rankings:

  • The proximity of the business address to the user’s location
  • Offline store address in search city
  • Keywords in title

Local SEO Optimization Tips

1. Use Google Business Profile (Formerly Known as Google My Business/GMB)

If you haven’t played with Google Business Profile yet, we recommend doing it now.

The reason is, that this one tool is able to improve your local SEO strategy to the maximum.

Oh yes, this tool was previously Google My Business (GMB), but in November 2021 it changed its name to Google Business Profile.

Then, how to optimize Google Business Profile?

First of all, you need to fill in all business-related information, such as phone number, email address, offline business address, business category, business hours of operation, business website, and others.

You also need to fill in any products that are sold in your business. By filling in the data, the user will easily browse your product first.

Make sure, all the data that is filled in is active data so that the user can find you properly.

After all the data is filled in, you need to verify your Google Business Profile account with Google. This is done so that the name of your store can be found by users on Google Maps.

2. Post your product

After successfully verifying, now is the time to further maximize your Google Business Profile account. One way that friends can do this is to post a hero product.

On the Google Business Profile dashboard, there are posts written, you just have to click on them and then fill in the product data in detail. Enter product photos, product names, product prices, and also descriptions.

3. Create local content

Because we will focus on local SEO, it’s a good idea for friends to create content that contains local area information on your website. Indeed, sometimes general content will bring more traffic, but friends should also think about creating local content in order to get a more specific market, especially in the area around your business location.

For example, you might be running a Mumbai bakery business. Maybe, friends, you can start by creating content like “5 Best Bakeries in Mumbai” or educating about the types of bread.

Think creatively to be able to educate and attract local markets. With quality content, of course, users will be interested in your business. In fact, it is possible that they will make transactions.

4. Invite users to review your business

Reviews from users will determine the desire of other users to buy products or use the services that friends offer.

If you pay attention to every business that appears on Google, there must be some reviews given by users after using the business.

To make your business stand out, even more, start inviting users to give reviews related to your business. Friends can do it through social media or directly in offline stores.

After several users give reviews, don’t forget to reply one by one. If anyone complains about your business, reply immediately and tell them even you will fix it as soon as possible.

5. Share your Google Business Profile account on social media

In today’s era, social media also plays a very important role in business continuity.

When your GMB account is complete, feel free to share it on social media. Put your business location link in the description of Instagram, Twitter, Facebook, and other social media.

This of course will make it easier for users to find your business location when they dive into their friends’ social media.

Also Read: The Secret of Multiple Click Email Blast


Thus an explanation of local SEO. Start practising local SEO from now on so that your business will grow even more in the future.

Strategy On Page or Off Page alone is not enough. You also have to start other strategies to compete with competitors. One way you can do that is by implementing local SEO into your business.

If friends feel confused about applying local SEO, you are free to have any discussion related to SEO in the comment section.

In fact, friends can also share the SEO knowledge you already have with others. So, in the Rossgram telegram group, we will learn from each other.

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