What Are Long Tail Keywords? Short Tail Keyword vs Long Tail Keyword and How to Optimize it?
What comes to your mind when you hear the term long tail keywords? short tail vs long tail keyword. Maybe, you think that this type of keyword has low competition on search engines.
When searching on Google, some users will type long keywords to get satisfactory results. For example, when a user wants to learn how to drive a car, and then wants to find the answer on a search engine, they will type in keywords like this:
- How to learn to steer a car
- How to learn to ride a car for beginners
- Tips for learning to ride an automatic car
- Tips for learning to drive a manual car for beginners
Thus, many SEO practitioners think that using long-tail keywords when creating articles will help you to rank on Google more easily.
So, is it true? Then, how can you optimize the use of this one keyword?
Buckle up your seat belt, let’s discuss it together!
What Are Long Tail Keywords?
Just as the name suggests, long tail keywords are long keywords and usually consist of more than 3 words.
This one keyword generally has a lower level of competition than short keywords such as “learning cars”, “SEO on page”, “link building”, “meta description”, and others.
Not only that, but these keywords also have the potential to get higher conversions, because long tail keywords are written specifically so that they can meet user needs when looking for something specific on search engines. This will certainly help your business grow in the future.
Friends may have thought of writing very long keywords when trying to find answers on Google. For example, say you want to add extra security to your WordPress website.
Automatically, you will search for keywords like this, “how to secure a WordPress website ”, “an easy way to secure a WordPress website ”, and others.
Long tail keywords have a small search volume, but many SEO practitioners use them to get high traffic and conversion rates.
Advantages of Using Long Tail Keywords
Continuing the discussion above, why do you think long tail keywords are used in such a way by SEO practitioners as one of their strategies to increase traffic?
As an illustration, friends, according to Backlinko’s analysis, of 306 million keywords, 91.8% of all search queries or words entered by users into search engines come from long tail keywords.
These numbers can certainly be your benchmark to start thinking about using this one keyword.
In addition, various advantages can be obtained when using these long tail keywords, including:
1. The level of competition is (generally) lower
Because the keywords are written more specifically, long tail keywords have a (generally) low level of competition. Thus, this will help friends to get a better ranking on search engines, but don’t forget the quality of the articles you write!
The query “learning a car” above is included in the short tail keyword, while “how to learn a car for beginners” is included in the long tail keyword.
Then you can imagine if friends use the keyword “learning a car”. You have to compete with 120 million web pages indexed on Google. Quite tiring isn’t it?
It’s a different case if friends decide to use the keyword “how to learn a car for beginners”. Your level of competition is drastically reduced, which is around 3 million only. Not only that, but this keyword is also very specific because it is aimed at beginners who want to learn to drive a car.
This method is a simple way of measuring the level of keyword competition based on the number of websites indexed by Google. As an alternative, there is the Keyword Difficulty Checker tool from Ahrefs to find out the level of competition for a keyword based on the quality & quantity of backlinks from websites that compete for that keyword.
2. Get a high conversion rate
When running a business in the digital era, an indicator of the amount of traffic alone is not enough. You also have to get a high conversion rate from users.
Long tail keywords can help make this happen because these keywords are very specific so they can meet the needs of search intent.
For example, you sell supplements for the keto diet. Of course, if you target the keyword “keto diet” only, it will be difficult to get a ranking on Google.
It’s a different story if friends use long-tail keywords such as “how to start the keto diet”, “benefits of the keto diet” or “keto diet supplements”. You can target these long-tail keywords while providing useful education in the content.
As a result, users will be more convinced to buy the keto diet supplement because they already know its usefulness through the content you create.
3. Maximize voice search
Friends must be familiar with voice search. Yep, this search method is very easy for users because they only need to talk when looking for information on Google without having to type keywords.
Uniquely, most people who use voice search will certainly mention long words.
For example, when a user wants to find a nearby restaurant, he will talk like this
“Hello Google, what is the best Japanese restaurant near here?” or “Hello Google, how do you do the laundry?”
Voice search is already widely used! According to the Search Engine Journal, there are around 55% of millennials use voice search for their daily needs.
Tips for Maximizing Long Tail Keywords
1. Set the purpose of the content
Before creating content and doing keyword research for long tail keywords, it’s a good idea for friends to first determine what the goal is.
Do you want to increase brand awareness, target potential customers, or provide education to users? After getting one or two main goals, you will find it easier to determine target keywords.
For example, for brand awareness, friends can create a lot of content targeting long-tail keywords (because the volume & traffic potential of each target is relatively small, so it must be compensated with a lot of content and in-depth.
Or create little content targeting short-tail keywords with higher traffic volume & potential (with a harder effort to compete in the SERPs).
2. Do keyword research
After knowing what the goal is, now is the time for you to start doing keyword research. There are lots of tools that can be used, starting from Ahrefs, SEMrush, Google Keyword Planner, and others.
Determine keywords that match the search intent to get optimal traffic. You can also search for long-tail keywords via Google “searches related to ” (related searches).
Usually located at the bottom of Google search.
In addition, when friends type in some keywords in the Google search engine, there must be a continuation of the word either in front of it or behind it. Well, that’s called Google Autocomplete or Google Suggestion, you can put it to good use to get richer and more diverse keywords.
3. Start writing the content!
The keywords have been obtained, and now is the time to start writing content! Make sure not to spam keywords in the content, because this will worsen your website’s reputation in the eyes of Google.
Long Tail vs Short Tail Keywords, Which is Better for Driving Traffic & Conversions?
When you want to write SEO- friendly content, you must think about using long-tail keywords or short tail keywords. Of the two keywords, which one is the most appropriate to improve your site’s SEO performance?
Competition between keywords on search engines is getting tougher from time to time. Therefore, so that your business can achieve the highest ranking on Google, it’s good to start thinking about the right strategy in SEO, one of which is when doing keyword research.
Using the right keywords will help your website content get the best ranking on search engines.
On the other hand, the keywords you choose must also fulfil the search intent or the user’s wishes when typing a query in the search engine search field.
Now, when in the search field, users will of course type in keywords, both long and short.
Approximately, when doing keyword research, which is better using long tail keywords or short tail keywords?
To answer your curiosity, let’s look at this article together!
Definition of Long Tail Keyword
Before moving on to the discussion of long-tail vs short-tail keywords, let’s briefly discuss the meaning of each.
Actually, what is a long tail keyword? Is it just a long keyword written in the title tag?
Broadly speaking, long tail keywords are keywords that are written more specifically and allow Google to understand what users are looking for.
No definition is agreed upon by various SEO practitioners, but usually, these long tail keywords are written from three to five words more.
As a user, you must often type keywords like the example below:
- “Tips to lose belly fat”
- “How to shrink a bloated stomach in women”
- “How to shrink a bloated stomach without exercise in 3 days”, and so on
Yep, the example above is included in the long tail keyword.
In general, long tail keywords have a small search volume, because they are super specific, so not everyone has the same thoughts and searches for them in search engines.
However, in general, these keywords have a lower level of competition than short-tail keywords. Thus, usually, long tail keywords tend to be easier to rank on Google.
Definition of Short Tail Keyword
As with long tail keywords, short tail keywords tend to use shorter and less specific words. Usually, short tails only consist of one to two words.
However, as I explained earlier, this one keyword has stiff competition in search engines.
The higher the keyword difficulty, the automatically more difficult it will be for you to enter the first page of search engines such as Google.
Even so, your website can get into the first ranking using short-tail keywords.
As an illustration of how tight competition for short-tail keywords is on search engines, you can see the image below:
Long Tail vs Short Tail Keywords: Which is Better?
After knowing each of the meanings of the two keywords, maybe you will ask again when you want to create content, “Which one is better, long tail vs short tail keyword ”
Long tail and short tail keywords have their benefits to help you get traffic on Google.
Long tail keywords will help you have a great chance to get high rankings and Google traffic. Because generally, long tail keywords have less competition than short tail keywords.
Then, this one keyword is also important to increase conversions. Why is that? Users who type in more specific keywords usually already have specific needs. When typing a query on Google, they are looking for a website that can help meet these needs, so they have a higher possibility of converting than users who type in short-tail keywords.
According to Neil Patel, long tail keywords consisting of four words or more make up 95.88% of the total Google searches. This means that there will be a lot of clicks from content that uses long tail keywords. The more you create (quality) content targeting different long-tail keywords, the greater your chances of getting traffic.
Even so, you shouldn’t just ignore short tail keywords. The reason is, that this one keyword will also help you to build brand awareness. Because the search volume is very high and automatically many users search for this keyword.
On the other hand, with intense short-tail keyword competition, the effort that needs to be made is also much higher than competing in long-tail keywords.
For example, to compete in long-tail keywords you only need to create unique and quality content, to compete in short-tail keywords you need tools for competitor research + creating unique and quality content + amplifying/distributing content, etc.
Thus the explanation of which is better between long tail vs short tail keyword.
Back again to the beginning, keyword research must be done well to get good traffic too. Long tail and short tail keywords will bring high traffic and conversions if you use them properly according to the search intent.
Make sure friends write content (quality) that can answer questions from users. You can do proper search intent research by studying competitor content or content that is in the top ranking.
Don’t forget to add media to it so that users don’t get bored while reading it and to increase user engagement.
That’s the explanation about long-tail keywords that you need to understand. In essence, maximize the use of these long-tail keywords as best as possible to help grow your business. Do it consistently, patiently, and wisely. Gradually, your efforts will reap fresh fruit in the future.