Benefits of Whatsapp Marketing Strategy in 2022
Whatsapp Marketing: Along with the growth of WhatsApp users continue to increase, making the short messaging application made by Jan Koum increasingly ogled by business people. By taking advantage of the various features available on WhatsApp.
You can get a lot of conveniences to try other forms of promotion, especially establishing a more personal relationship with customers. One of them is by running a promotional method on WhatsApp with WhatsApp marketing.
Why Need to Promote on WhatsApp?
WhatsApp is the most widely used messaging application in recent years. Since its appearance, this application has continued to innovate to meet the needs of its users to be able to send messages in a faster and more practical way.
Currently, many business people use WhatsApp, not only as a messaging application but to carry out promotions and manage customer orders. So that you are not left behind by competitors who have already used WhatsApp marketing, you should immediately learn and apply it.
The reason, of course, is related to the ease of sending messages at once to many people at one time. You just need to create a promotional template that you can directly send to several people as long as their contacts are registered in your phonebook. The message can be in the form of news of the latest product promo, the benefits of using your product, a purchase bonus within a limited period, and many other promotional models that you can do.
You can also connect this WhatsApp device to social media or websites so that when a customer needs an immediate answer to a question they ask, you can answer it immediately. This way, customers are naturally happy that you prioritized their needs. In the end, comfort and good service can make customers loyal and loyal.
To be able to implement WhatsApp marketing optimally, here are things you need to know about WhatsApp marketing.
Effective WhatsApp Marketing Tips for Business Progress
1. Create a Custom Number for Whatsapp Business
The first technique to get the most out of WhatsApp as an app that can help you run and grow your business is to set up a special number for your business. This means that you have to distinguish between a personal number and a business WhatsApp number.
Why should you separate your number and business number? What often happens is that you unconsciously complain about WhatsApp status. This can affect your business and make customers less interested in shopping or doing business with you after they read one of your statuses that they don’t like.
2. Focus on the Target Market for Your Business
Every business must have a target market. Determining this target market is very important for every entrepreneur so that they can focus more on carrying out various business strategies. Likewise, when you use WhatsApp marketing, you must maximize the target market.
Slowly and surely, start by adding the WhatsApp number of potential customers and people who are already existing customers. Then, you can start grouping them into several categories, such as millennial-age customers, middle-aged customers, loyal customers who will shop a lot if given a certain discount, and so on.
Make the best possible arrangements regarding these target markets and manage them based on their needs. Don’t forget, every 3 or 6 months, evaluate which customers are actively shopping and which ones need to be contacted again for follow-up.
3. Use Whatsapp Groups and One-to-One Chat Features
The next WhatsApp marketing technique that can optimize your business growth is to take advantage of the group and one-to-one chat features. There’s nothing wrong with inviting customers and potential customers to join the WhatsApp group that you created.
With this group, you will find it easier to implement sales strategies or other promotional strategies. But keep in mind that in the group do not always just sell, but create a comfortable atmosphere so that group members can interact comfortably with each other, exchange positive information, or you can conduct education related to your business products or services.
In addition to creating groups, you can also take advantage of the private chat feature or one-to-one chat with your customers with special missions. For example, to congratulate customers on a big day that is celebrated by customers, and if possible give special gifts in the form of shopping coupons. Through a private chat feature like this, you can create a more special relationship with your customers and can indirectly increase their loyalty to your business.
4. Use Whatsapp Stories Feature for Promotion
You can use the latest feature called WhatsApp as a story feature to support business growth. This story feature can be used to implement WhatsApp marketing which allows you to share stories with people in your business contacts.
To achieve your goal of developing this business, create an interesting story related to your business. Stories can be inspiring or motivating. Touch the hearts of your customers with good stories and invite them to comment so that it can indirectly provoke further interaction between you and your customers.
Other things that you can also share in the stories feature on WhatsApp are product promotions, information related to your business activities, and so on. Avoid sharing your personal story in business WhatsApp stories as this can reduce your professionalism in running a business.
5. Do Promotion Wisely
Lastly, the technique of using WhatsApp marketing to support your business activities is to promote wisely. Not infrequently many entrepreneurs consider WhatsApp marketing a brutal promotional medium. Indeed, this is not prohibited. But in business ethics, excessive promotion will cause blunders for entrepreneurs themselves. Why is that?
Excessive promotion can irritate customers and eventually lose their appetite for doing business with you. So to avoid this, you have to be wise when to spread promotional banners, and when to only share tips that invite customers to comment. At other times, you can also hold a certain game where the condition is that you ask customers to join your business group.